The camera follows Justin Bieber (1994- ) during the ten days leading up to his August, 2010, sold-out show at Madison Square Garden. Footage of these ten days of concerts, rehearsals, and down time with boyhood friends, his mom, and his entourage is inter-cut with home movies, old photos, and interviews showing a musical prodigy who loves to perform, comes to the attention of an Atlanta agent via YouTube, impresses Usher, and rockets to international stardom soon after his 15th birthday. His manager emphasizes the importance of social media and of Justin's work ethic and personality in making him a star; the camera emphasizes Bieber's look. His mom and grandparents shine.